Rohto Eyecare — In The Eyes Of The Expert
A short-form YouTube ad with big impact. Rohto Eyecare’s 15-second video spot surpassed performance targets, hitting 8.6 million+ views — far above the original goal.
🎯 Objective & KPI
🎯 Objective
Awareness
📌 KPI
Views
Target: 6.6 Mio
🚀 Result
8.6 Mio+
+30% over target
Tip (KPI Fokus)
Aiming for measurable reach and completion through ultra-short ad format and precision delivery.
⚙️ Actions Taken
- 📡 Optimized ad delivery via Google Ads for reach and retention
- 🎨 Color-block storytelling in 5 distinct scenes
- 📱 Built for multi-device performance, especially mobile
- 🎯 Behavioral targeting for YouTube high-attention audiences
📊 Results Breakdown
📈 Total Views
8.6 Mio+
From 6.6 Mio baseline
📊 Performance Uplift
+2 Mio Views
+30% over target
⏱ Ad Duration
15 sec
Full delivery, high completion
🎨 Creative Highlight
The ad visualized everyday eye strain moments (gaming, study, outdoor, screen fatigue, lighting) in a color-split screen format, delivering instant clarity with no narration.
5 use-cases. 5 colors. 15 seconds. All impact.
Important (Creative Hook)
Retention started with visual segmentation, hooking users in the first 3 seconds — critical for YouTube skippable ads.
💡 Learnings
- Short ads convert when creatively aligned to platform behavior
- Target clarity = better results — narrow targeting drove lift
- Strong CTA placement leads to continued engagement (Instagram traffic boost post-view)
✅ Conclusion
Performance isn’t always about spending more — it’s about strategizing smarter.
This Rohto Eyecare campaign achieved 8.6 Mio+ views, far beyond the 6.6 Mio goal, showing how creative clarity and tactical precision can generate real, measurable awareness at scale.